Advanced Logo Design Distinctive logos are easily recognized worldwide. In this 6-lesson class led by creative director Thom McKenna, you'll build your portfolio by creating challenging logo designs. Lessons will cover corporate identity, branding, image, and repositioning, with reference to real-world case studies. Class exercises will offer a range of creative challenges, allowing you to build your personal style while fulfilling realistic project briefs.
This class addresses each stage of the logo design process, from concept to execution and client presentation. When a business client calls, you'll be ready to wow them with your innovative logo designs.
On this page: enrollment details | instructor | class projects and objectives | prerequisites
Class Title: |
Advanced Logo Design |
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Start Date: |
Classes start daily.
Enroll today and gain immediate access. |
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Class Length: |
Three months of access to class materials and instructor feedback. |
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Other details: |
Self-paced, online, 24 access to online learning environment |
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Tuition:
$803
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TOP: Image from Advanced Logo Design with Thom McKenna. Countless logo design case studies are presented in this class. |
Class Instructor Bio:
Thom McKenna is the Owner/Senior Creative Director of FlatironWorks, a graphic/multimedia design firm based in New York City. Thom has over 12 years experience in the graphic design industry, including multimedia and television work within the advertising, design and publishing world. As Art Director of Emerging Markets, an international daily newspaper covering the major IMF/World Bank and Regional Bank meetings, Thom has published on-site in the following countries: Argentina, Bulgaria, China, Ivory Coast, England, France, Germany, Israel, Italy, Kenya, Mexico, New Zealand, Nigeria, The Philippines, Portugal, Russia and Spain. His current clients include Sports Illustrated, JP Morgan, American Express, AIG, Thomson Financial, Thomson Publishing, Berlitz International, Citibank, Tower Air, and Merrill Lynch. |
Class Projects and Objectives:
This online class is packed with projects and tips. Students can expect to:
- Learn about the goals and objectives of a logo design project.
- Learn how logos evolved from early human communication.
- Learn through case studies how logo design evolved from early logomarks to the icons of today's consumer society.
- Learn principles for successful logo design.
- Learn to identify three basic categories of logo.
- Identify three effective logos.
- Write a brief commentary on each logo, explaining why you think it is effective.
- Create your own name and logo for a record label.
- Create three distinct logos in black and white, bearing in mind the three basic logo categories.
- Get an overview of the importance of a brand.
- Learn the difference between corporate identity, image, and branding.
- Learn through case studies how brands are created and evolve.
- Learn how brands are named and positioned in changing markets.
- Learn how and why brand identities are redesigned.
- Create a name and brand identity for an airline.
- Create a visual identity for the airline, including a company logo, and logos for coach, business, and first class.
- Write a brief commentary on the attributes that your chosen brand is intended to convey.
- Learn methods for the expansion/evolution phase of a project.
- Learn about the different kinds of clients you can expect to encounter.
- Learn different techniques for creative visual ideas.
- Learn strategies for brainstorming creative ideas.
- Learn the fundamental properties of successful logos.
- Learn common pitfalls to avoid.
- Learn typographic techniques for creating logos.
- Learn non-typographic techniques for creating logos.
- Put together a creative brief for a movie studio's brand redesign.
- Demonstrate a basic understanding of the components of a creative brief.
- Create three distinct logos for a movie studio based on your creative brief.
- Learn tips for working with clients in the contraction phase.
- Learn some classic logo styles that may influence the development of your logos.
- Learn some standard logo design themes that can inspire your work.
- Learn some techniques for maximizing a logo's impact and test its application.
- Learn some of the implications of developing logos for the Web.
- Create a criteria matrix for a project.
- Refine one of your logos created into a single polished logo.
- Create a brief branding statement and three visual identity marks for yourself or your own company.
- Learn tips for pricing and scheduling your logo projects.
- Learn ground rules for client presentations.
- Learn about three common client traps to avoid.
- Pick up some pointers on helping the client measure the success of your project.
- Evolve and refine one of the visual identity logos created for yourself or your company.
- Choose two media applications for the logo, and create visual mockups that showcase the logo's application.
- Write a short summary of guidelines on the logo's use.
| Prerequisites: |
- Own and have basic experience some experience with Adobe Illustrator or Macromedia Freehand..
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