Advertising Design Class

learn advertising design online

Advertising Design Good advertising design doesn’t happen by accident. In this 6-lesson class, you'll learn the principles of the advertising design from both a business and creative visual design perspective. Case studies from print, Web, and TV showcase advertising concepts at work. These concepts include persuasion, color psychology and composition, copywriting and typography, and brand communication—all of which are important aspects in portraying a message and selling a product.

Class projects include ads for newspapers, magazines, subways, and transit/outdoor applications, and a final project in which you create an entire ad campaign. Use this class to build your portfolio and address concepts that every ad designer should know.

On this page: enrollment details | instructor | class projects and objectives | prerequisites

Class Title: Advertising Design Start Date: Classes start daily. Enroll today and gain immediate access. Class Length: Three months of access to class materials and instructor feedback. Instructor: Bruce Bicknell Other details: Self-paced, online, 24 access to online learning environment
	Tuition: $803

Class Instructor Bio: Bruce Bicknell is a writer, instructor, illustrator, animator, Web designer, video editor, marketing pro, and graphic designer based in Tampa, Florida. In his career he has worked on projects for Adobe Systems, ATI, Photoshop Elements Techniques, MacTribe, Yellow Machine and Mac Design to name a few. Bruce has degrees in Computer Animation and Web Development from The International Academy of Design and Technology. LEFT: Image from Advertising Design with Bruce Bicknell Case studies set the stage for creative, portfolio-building exercises.

Class Projects and Objectives:

This online class is packed with projects and tips. Students can expect to: 

• Explore the nature of advertising and its history.
• Trace the evolution of advertising in America.
• Learn about the roles of designers in ad agencies and the freelance world.
• Learn what makes an ad effective and get an exposure to persuasion techniques.
• Design a persuasive newspaper advertisement for a given client.
• Work with copy and typography to create an eye-catching design.
• Work with specific specifications and limitations in the ad's design elements.
• Summarize your experience in creating this ad and its effectiveness.
• Explore major and minor media for advertising and the challenges of each.
• Learn the goals of advertising in each medium.
• Learn how the tone of an ad contributes to its effectiveness in various media.
• Discover a number of principles for strong overall ad design.
• Create two subway ads for a cell phone provider working from existing logo and slogan.
• Explore two different tone treatments for the ad.
• Write a brief comment on your approach to each one, identifying which tone you consider most effective.
• Learn the basics of human response to color.
• Investigate how color psychology is used in advertising and dependent on product and medium.
• Learn the psychology of design elements such as line, shape, and texture.
• Explore principles of composition and layout including space, rhythm, and depth.
• Conceptualize a campaign for a given client.
• Consider methods of consistency across the campaign as well as elements that different based on season and placement.
• Consider color psychology and composition when planning the campaign.
• Design two ads for a given client using the brief and specifications.
• Learn tips and techniques for writing ad copy on your own.
• Learn how best to work with an ad copywriter.
• Investigate how typography is applied in various ad media.
• Explore a number of typographic principles that enhance the persuasive power of advertising.
• Utilize knowledge of a given client's product to devise a slogan and secondary copy for the campaign.
• Consider how to incorporate the copy with a client's campaign needs.
• Design a billboard and bus shelter ad for a given client, including the copy you've created.
• Explore fundamentals of human perception and vision.
• Learn how viewers perceive brands on conscious and subconscious levels.
• Understand the most effective ways to incorporate a brand in a single ad.
• Learn methods of applying a brand over an entire campaign.
• Investigate several case studies of ad campaigns and evaluate their effectiveness.
• Explore the future of advertising media.
• Look at how some design principles and perceptions have evolved.
• Consider future opportunities for advertising professionals.
• Select a client from given options.
• Design a complete advertising campaign using the selected client's requirements and given specifications.
• Include the client's brand in each ad, and product brand if applicable.
• Consider how the brand should be communicated across the campaign, as well as the tone and overall design.