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Branding and Identity Class

learn identity branding online

Branding and Identity Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images and really stand out? And how important their images are when it comes to promoting their identities? Through case studies and projects, you’ll learn the skills required to design logos, market materials, and develop advertising programs to establish and promote a corporate identity. In the exercises, you'll design or redesign corporate identities for existing companies and newly established businesses.

On this page: enrollment details | instructor | class projects and objectives | prerequisites

Class Title:

Branding and Identity

Start Date:

Classes start daily.
Enroll today and gain immediate access.

Class Length:

Three months of access to class materials and instructor feedback.

Instructor:

Boris Margolin

Other details:

Self-paced, online, 24 access to online learning environment

THIS CLASS IS OFFERED AT SESSIONS COLLEGE: get the details
(Check the syllabus at Sessions College for updated class information.)

more info

Class Instructor Bio:

Boris Margolin is a graphic designer with 10 years of experience. Boris has worked as an in-house designer for several major international corporations including CIGNA, MetLife, and Nypro. While living in New Zealand Boris worked at a brand development studio and at Victoria University. His design work has ranged from advertising design, to identity design, brand development, Web design and administration to Flash application development. In his spare time Boris runs his own niche design company catering to unconventional companies and emerging markets. Boris earned a BS in Graphic Design at Mount Ida College in Massachussetts.

LEFT: Image from Branding and Identity. Student project by Kayanna Nelson print shows off her strong logo and supporting colors with a clean design sense.

Class Projects and Objectives:

This online class is packed with visual identity techniques. Students will meet the following objectives:

  • Develop an understanding of the different components of a corporate identity and the designer's role in developing it.
  • Research and design logos for three different companies, exploring differences in concept development.
  • Develop an understanding of how corporate identity is influenced by corporate business strategy.
  • Research and redesign a TV network's logo to change or better present its identity.
  • Design logos and cohesive brand identities for three product lines of hair care products.
  • Develop an understanding of the skills and attributes required to become a corporate designer.
  • Apply a three-step methodology to research and develop a concept for the visual identity of a restaurant.
  • Apply approaches to researching, conceptualizing, and sketching design ideas and presenting your work to the client.
  • Develop and hone a visual identity, presenting it to a fictional client in different applications.
  • Develop an understanding of the critical relationship between product, environment, communication, and logo design.
  • Apply a finished design to a shop front for the client's restaurant, letterhead, business cards, and other elements.
Prerequisites:
  • Computer with Internet connection (56 Kbps modem or faster).
  • Adobe Illustrator or equivalent vector-based illustration program.
  • Adobe Photoshop or equivalent digital imaging program.
  • Basic experience in graphic design and in using Photoshop and Illustrator.
 
 
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