Branding and Identity Class

learn identity branding online

Branding and Identity Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images and really stand out? And how important their images are when it comes to promoting their identities? Through case studies and projects, you’ll learn the skills required to design logos, market materials, and develop advertising programs to establish and promote a corporate identity. In the exercises, you'll design or redesign corporate identities for existing companies and newly established businesses.

On this page: enrollment details | instructor | class projects and objectives | prerequisites

Class Title: Branding and Identity Start Date: Classes start daily. Enroll today and gain immediate access. Class Length: Three months of access to class materials and instructor feedback. Instructor: Andrew Brenits Other details: Self-paced, online, 24 access to online learning environment
	Tuition: $803

Class Instructor Bio: Andrew Brenits is the principal of Brenits Graphic Design, a Jersey City-based design studio offering creative and strategic design solutions. Andy has over 10 years experience in graphic design, including corporate identity, branding, web design, print design, and even tee shirts and apparel graphics. He began his career working at small studios in the Flatiron district of Manhattan, and quickly moved on to such large corporations as the National Football League, Banana Republic, and The Gap. Andy holds a Masters degree in Design Management from Pratt Institute in Brooklyn, NY, and a Bachelors degree in Fine Arts and Graphic Design from the School of Visual Arts in New York City. LEFT: Image from Branding and Identity with Andrew Brenits. Student project by Kayanna Nelson print shows off her strong logo and supporting colors with a clean design sense.

Class Projects and Objectives:

This online class is packed with projects and tips. Students can expect to: 

• Learn basic principles for understanding visual identity.
• Learn the different components that make up a corporate identity.
• Learn about the designer's role in developing a corporate identity.
• Read a brief history of how corporate identity evolved.
• Explore two contrasting case studies about how a corporate identity is developed.
• Research identities of three different types of company and brainstorm concepts one associates with them.
• Design three logos -- one for each of three different companies with the same name.
• Write a brief commentary on how visual design contributes to perceived identity.
• Learn how corporate identity is influenced by corporate business strategy.
• Read four case studies about corporate identity change.
• Learn some of the qualities required to maintain a strong visual identity through corporate change.
• Research a local television network to understand its identity needs.
• Redesign a network's logo to change or better present its identity.
• Describe sound and motion elements that would contribute to the identity in a station ID.
• Learn about the skills and attributes required to become a corporate designer.
• Learn about the communication skills involved in a corporate design project.
• Read an in-depth case study about developing a product brand within an established company identity.
• Design the main logo for a hair care company.
• Design a series of three icons to represent each of three product lines.
• Create any necessary supporting elements for the product line branding.
• Consider methods of presenting the main logo and product line branding in a cohesive and connected way.
• Further break down the product lines with color variations denoting individual product types.
• Arrange the final branding elements and add a color scheme.
• Learn a three-step methodology for corporate design projects.
• Learn about the research and analysis involved in a project's problem phase.
• Read an in-depth case study about the challenges in implementing a corporate design program.
• Use supplied background information to research a client for a design project.
• Identify the current status of the company and its goals.
• Determine the design problem that needs to be solved.
• Analyze methods of solving the problem.
• Create at least ten sketches of potential client logos.
• Narrow the sketches to five using your knowledge of the client's problem and needs.
• Learn approaches for researching, conceptualizing, and sketching ideas.
• Learn tips for presenting and evaluating your work with the client.
• Learn considerations for planning and budgeting projects.
• Learn about the implementation issues that should be covered in a design manual.
• Learn issues to consider when tracking the success of the project.
• Prepare an action plan reflecting the time needed for the client's project.
• Contact printers to determine a budget for all printed materials.
• Create a finalized master logo for the client based on the best sketch.
• Design two variations of the master logo for other purposes.
• Learn about the critical relationship between product, environment, communication, and logo design. 
• Read two in-depth case studies that illustrate the reciprocal influence of technology on visual design.