Fundamentals of Typography Letterforms and typefaces are what set designers apart from other artists. This is why typography is so important. In any form of visual communication, typography must be integrated into a main design. Every loop, swirl, and descender tells a story. With a keen understanding of typography, your work will generate power and beauty.
In this class, you'll explore the anatomy of the letterform. Through interactive lectures and various exercises, you'll learn how to classify typefaces and how use them effectively.
Class Projects and Objectives:
This online class is packed with information to help you learn the fundamentals of typography. Students will meet the following objectives:
- Develop an understanding of the basic terminology of typography and the historical origins of typographical terms and concepts.
- Analyze a letterform, identifying its distinctive features.
- Present an analysis of letterform to demonstrate an understanding of letterform elements.
- Develop a basic proficiency in identifying and classifying type by looking for the main features in a typeface.
- Identify the 12 ATypI categories of typeface by their characteristic elements.
- Explore the defining characteristics of a typeface by creating a type composition that highlights its distinctive attributes.
- Develop an understanding of the applications of display typography and theatrical or expressive applications of typography.
- Create a type composition and ad that represents a famous person typographically.
Class Instructor Bio:
Margaret Penney is a teacher, designer, writer and media artist. Margaret developed the digital media curriculum at The Masters School, an independent school outside New York City. As a Web and motion graphic designer, Margaret has worked with Simon & Schuster, TIAA-Cref, Nike, Delia's girls clothing, MTV, and Sol Lewittt. As a new media artist, she has exhibited at the Institute of Contemporary Arts in London; the Museo Tamayo in Mexico City; and around NYC. Her artwork has been reviewed globally online, in print magazines, and included in the book Eye Candy from the Underground: Fresh Styles for Web Designers. She has lectured on new media art at Purchase College, the School of Visual Arts Annual Conference for Educators, and the Pratt Institute. As a writer, she has been published in New York Arts magazine, Rhizome.org, and the Baltimore City paper. Margaret has a B.A. from Johns Hopkins University and M.F.A. from Columbia University.
| Prerequisites: |
- Computer with Internet connection (56 Kbps modem or faster).
- Adobe Illustrator (or equivalent vector-based drawing program), or Adobe Photoshop (or equivalent digital imaging program), or Adobe InDesign (or equivalent layout program).
- A scanner (or access to scanning services) or a digital camera with digital imaging program.
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