Advanced
Logo Design
Distinctive logos are easily recognized worldwide. In this 6-lesson class led by creative director Thom McKenna, you'll build your portfolio by creating challenging logo designs. Lessons will cover corporate identity, branding, image, and repositioning, with reference to real-world case studies. Class exercises will offer a range of creative challenges...learn more
Branding
and Identity
Did you ever wonder how giant corporations such as CBS, BMW, and Sony establish their corporate images and really stand out? And how important their images are when it comes to promoting their identities? Through case studies and projects, you'll learn the skills required to design logos, market materials, and develop advertising...learn more
Advertising
Design
Good advertising design doesn't happen by accident. In this 6-lesson class, you'll learn the principles of the advertising design from both a business and creative visual design perspective. Case studies from print, Web, and TV showcase advertising concepts at work. These concepts include persuasion, color psychology and composition, copywriting and typography, and brand communication—all of which are important aspects in portraying...learn more |
Prepare for a corporate identity design career with this Corporate Identity Design Portfolio-Builder program. Learn logo design, the broader skill of branding and identity design, and finally, the application of branding to the advertising medium. With three professionally-mentored DesignMentor online design classes, you'll build brand identities and gain the crucial knowledge needed to present and sell your final designs to the client. The creative challenge of logo design is addressed in the broader and more marketable skill of corporate identity and advertising. The end result is a portfolio of killer corporate identity work and the marketing knowledge to back up your creative decisions. 
