Internet Marketing In this course, you'll learn how to grow your business on the Web using promotional tools such as content sharing, email marketing, and search engine optimization. Working with an online marketing expert, you'll learn how to develop an entire marketing plan and systematic strategies you can easily apply to your Web design projects. Challenging course-projects include target audience analysis, developing a site plan, creating a content development strategy, email marketing campaigns, search engine optimization, co-branding and community strategy, ad buys, site metrics and sales/lead conversion.
On this page: enrollment details | instructor | class projects and objectives | prerequisites
Class Title: |
Internet Marketing |
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Start Date: |
Classes start daily.
Enroll today and gain immediate access. |
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Class Length: |
Six months of access to class materials and instructor feedback. |
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Instructor: |
Jordon Schranz |
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Other details: |
Self-paced, online, 24 access to online learning environment |
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THIS CLASS IS OFFERED AT SESSIONS COLLEGE: get the details
(Check the syllabus at Sessions College for updated class information.) |
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 TOP: Marketing is the process of creating exchanges…not just selling. Community, SEO, target demographics, email marketing…a language designers should speak.
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Class Instructor Bio:
Jordon Schranz is a New York/New Mexico-based visual artist, musician, curator, and educator whose work focuses on the idea of social and political interaction and their underlying cultural structures. Jordon earned his BFA in Painting from the Maryland Institute College of Art. Currently he is working in Las Cruces, New Mexico on an extensive project based on security camera footage and themed around issues of privacy and surveillance. In addition, Jordon is an active member of the New York experimental music scene, regularly curating, performing, recording, and promoting avant-rock, free jazz, noise, and experimental music performances in addition to running Tigerasylum. Jordon is the Director of Fine Arts for the Sessions Online School of Fine Arts and an instructor at the Las Cruces Museum of Art and the Preston Contemporary Art Center. |
Class Projects and Objectives:
This online training class is packed with information to help your marketing on the Internet. Students will meet the following objectives:
- Develop an understanding of important concepts for developing an Internet marketing strategy.
- Determine whether a product or service is right for the Web and learn principles for attracting a target audience through design.
- Develop a concept for a company, product, or service that is marketable online, creating a home page that will be used to market the company, product, or service.
- Develop an understanding of the importance of good Web content to a marketing strategy.
- Plan content and email marketing concepts ideas to market a product and establish its brand image.
- Develop an understanding of how search engine optimization works and learn tips for optimizing a site for search engine placement.
- Optimize a company/product/service home page for the major search engines.
- Identify and explain how community features such as message boards and chats can influence online marketing.
- Plan a co-branded campaign with five Web partners, explaining the benefits of each partnership for a company, its partners, and its customers.
- Learn the purpose and effectiveness of banner ads and explore approaches to buying and evaluating ads and keywords.
- Design three banner ads, keyword ads, and landing pages for an online marketing campaign.
- Explore methods for tracking online marketing campaigns including lead capture software and trackable URLs.
- Develop an entire online marketing campaign for a sample fictional client.
| Prerequisites: |
- Computer with Internet connection (56 Kbps modem or faster).
- Basic experience in HTML or basic experience in/access to an HTML editor such as Adobe Dreamweaver.
- Basic experience in/access to a digital imaging program such as Adobe Photoshop.
- An account with a Web hosting service (free services are available).
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