Internet Marketing Training

web site marketing

Internet Marketing If you're looking to jump on the Internet bandwagon by building a business online, you'll need to market strategically to potential customers. It takes more than "va-voom!" to draw in site visitors. In this 6-lesson course, you'll learn how to grow your business on the Web using promotional tools such as content sharing, email marketing, and search engine optimization.

Working with online marketing expert Holly Berkley, you'll learn how to develop an entire marketing plan and systematic strategies you can easily apply to your Web design projects. Challenging course-projects include target audience analysis, developing a site plan, creating a content development strategy, email marketing campaigns, search engine optimization, co-branding and community strategy, ad buys, site metrics and sales/lead conversion. This is a course that both Web designers and marketing professionals can benefit from.

On this page: enrollment details | instructor | class projects and objectives | prerequisites

Class Title: Internet Marketing Start Date: Classes start daily. Enroll today and gain immediate access. Class Length: Three months of access to class materials and instructor feedback. Instructor: Holly Berkley Other details: Self-paced, online, 24 access to online learning environment
	Tuition: $803

Class Projects and Objectives:

This online class is packed with projects and tips. Students can expect to: 

• Learn if a product or service is right for the Web.
  
• Explore case studies of offline brands using Internet marketing.
  
• Learn why some companies succeed and others fail at Internet marketing.
  
• Learn ways of attracting a target audience with design.
• Develop a concept for a company, product, or service that is marketable online.
  
• Research and carefully evaluate a target audience for the Web site.
  
• Create a custom home page that will be used to market the company, product, or service.
  
• Learn the importance of good Web content and how it can help generate free advertising.
  
• Learn how to keep content looking new, even if it's not!
• Learn the benefits of providing content to other sites.
  
• Learn to generate viral or tell-a-friend marketing.
  
• Explore email marketing strategies and tips.
• Plan content ideas that will help market a product and establish a brand image.
  
• Learn about the three Web content items considered most effective.
  
• Plan a year of email marketing messages including subject, sender, and overview.
  
• Write and lay out one email newsletter.
  
• Learn how different search engines are related to one another.
• Learn to optimize the keywords and text on Web pages.
  
• Explore tips for optimizing a site design for searches.
  
• Learn HTML code features that help in search engine placement.
  
• Learn how to submit to search engines and increase search rank.
  
• Optimize a company/product/service/home page for search engines.
  
• Make visual changes to the home page such as page text for optimization.
  
• Use suggested HTML tags and attributes for code optimization.
  
• Plan a link exchange strategy including 10 sites to trade with.
  
• Learn how press releases and articles can increase ranking and credibility.
  
• Learn about the importance of online communities and how to build one.
  
• Explore the benefits and risks of message boards and chats.
  
• Take a look at alternatives to hosting a community.
  
• Explore successful online co-branding on large and small scales.
  
• Determine five partners to team up with to help market a product.
  
• Explain why each partner is appropriate for a joint venture.
  
• Plan a co-branded campaign with each partner, for a total of five campaigns.
  
• Explain the benefits of each partnership for a business, the partners, and its customers.
• Learn the purpose and effectiveness of banner advertisements.
  
• Learn to determine the success of online ads.
  
• Learn about the costs and benefits involved in search engine keyword ads.
  
• Explore the importance of landing pages and tracking ad effectiveness.
  
• Research effective keywords and copy on Google and Overture.
  
• Create three keyword ads with titles and descriptions for a business.
  
• Research five sites that would provide relevant ad space to a business.
  
• Design three banner ads.
  
• Design a landing page for one of the keyword or banner ads.
• Learn methods for tracking marketing campaigns including lead capture software and trackable URLs.
  
• Learn how to calculate the costs per acquisition and total marketing costs.
  
• Learn about the value of lifetime customers.
  
• Learn to get users beyond a homepage.
  
• Explore ways to increase lead conversion.
  
• Learn how to complete the sale with a strong shopping cart interface.
• Create a home page design for a client that is optimized and encourages lead capture.
  
• Plan co-branding efforts with five potential partners.
  
• Plan banner and/or keyword ad buys including budgets.
  
• Design a viral marketing initiative.
  
• Plan a year-long email marketing campaign.